15 Best Email Marketing Platforms 2026: Free & Paid

Moosend’s email marketing platform is intuitive and easy to use, with a small learning curve, and a plethora of features. Brevo is a good option for businesses looking for email marketing solutions that scale with them. All this in a package that’s easy to use and grows with your business.

But newsletters aren't TheSkimm's only strength when it comes to email. I love TheSkimm's daily newsletter — especially its clean design and its short, punchy paragraphs. I love how brief the initial description is, and it's paired with a very clear CTA — perfect for users that are quickly skimming the email. In-depth research on how to create a revenue-driving newsletter.

Read on for an in-depth review of the best email marketing software, prices, and features to help you choose the right platform for your business. In one of them, Trusted Shops reveals how newsletters helped the company reactivate 21% of its inactive contacts. Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. If this is a dealbreaker for you, check out our list of the best cheap email marketing services instead. Also, most email newsletter services also put their own branding within your newsletters (usually a small badge in the footer).

They have a great variety of modern-looking and mobile-friendly templates, and a drag-and-drop editor that’s hard to beat in terms of usability. With a clean and minimalist design, Benchmark is one of the most user-friendly email newsletter tools we’ve tried. On top of that, Mailjet’s free plan is limited to 1,000 contacts, so it’s best suited to smaller lists. The free plan doesn’t allow for any automations and you can't even schedule your campaigns, which are really the main reasons for using an email marketing service. Mailchimp is a breath of fresh air, and their fun and quirky branding, paired with some solid, user-friendly features, have helped it quickly become the world’s most popular email marketing service.

The way people communicated with one another began to change dramatically, and marketers discovered that email could be an effective way to advertise. A key advantage of email marketing is the ability to accurately measure costs and revenue. We automate sales outreach so that our reps have time to do the work of identifying new leads and making phone calls. We automate our outreach, giving our reps more time to focus on identifying new leads and making calls. Jason checks the calendar in real time to prevent double bookings. Scale easily, A/B test different messages, and be sure they land in the inbox.

In addition, 83% of customers are willing to share their data to create a more personalized experience. While I usually don’t think twice about the formatting or subject line of an email I send to a friend, email marketing requires a lot more consideration. Below are some email marketing trends for B2B, B2C, and ecommerce companies that can inform your email marketing strategy. Here I’ve gathered some statistics regarding email marketing in general and by industry.

Every element, from the header to the image of the chipmunks to the friendly copy, works together to create a nonpushy promotional campaign. Also, it can be helpful to review overarching guidelines for marketing campaigns at large when creating an email marketing email-specific one. Now that we’ve reviewed some examples of important types of email marketing campaigns grab some inspiration from the real-life, masterful email marketing campaigns listed below. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes, but the options are endless. You can also create campaigns to capture a sales conversion from leads close to purchasing decisions.

• However, email marketing is more than just a strategy—it’s an entire marketing channel, or a way to speak directly to your audience.
• The goal is to push users from the consideration stage to the purchasing stage.
• On the other hand, people don’t mind marketing messages in their inboxes.
• And feel free to ask me which ESP I'd recommend for your specific needs – I have plenty of experience with tools like ActiveCampaign, GetResponse, Mailchimp, and Brevo.

Jason AI Automates Your Pipeline, So You Don’t Have To

See how ‘Keeping it Lite’ has helped us build a product our customers love to use. MailerLite started out as a small business too! Our drag & drop editors make it super easy for anyone to customize templates like a pro.

Teams serious about ROI pair email with a mature marketing automation agency. Compiled from research by Mailchimp, HubSpot, Litmus, Campaign Monitor, Statista and more — and applied to real sends by our email marketing agency. 50+ up-to-date benchmarks, ROI figures and trends for email marketing. “Thank you for the education re mailing lists and how best to choose and use them. “The lists from you have been going great and we are ready for another one.” Angela, Medical Equipment

It covered key topics such as SEO, content marketing, social media strategies, and email marketing in a clear and engaging manner. It allows businesses to reach global audiences through various channels like social media, search engines, and email. Leverage platform-specific algorithms on Meta (Facebook, Instagram), X (Twitter), and LinkedIn to increase audience engagement, build community, and distribute viral content.

Mailjet: Best for newsletters and email API

They launched automated welcome series and abandoned cart recovery flows — both including discount incentives — and exported Mailchimp audience data to create lookalike audiences across Meta and Google Ads for a consistent cross-channel message. So now that you’re more familiar with what email marketing campaigns are and why they’re important, let’s discuss how to actually execute a campaign. The right email marketing strategies generate more sales and drive traffic to your business’s website through well crafted email automation workflows. They may already do paid advertising and social media marketing, or they may do referral programs and content marketing supported by newsletter campaigns. An email campaign will contain valuable information that is intended specifically for the recipient, making customer engagement a key priority.

The way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge. You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. Finally, you’ll get some tips for embarking on careers in this field.

Sure, it might be the best-known email marketing software, but what if you could save hundreds (even thousands) of dollars a year by switching to a Mailchimp alternative? Through her work, she translates complex technical and marketing concepts into clear, actionable insights that help businesses make better, data-informed decisions. The best email marketing service for your business will not only help you grow in the short term but it should also remain a viable solution as your needs develop.

You will create, manage, track, and complete a mock email marketing campaign. Then, you’ll learn how to effectively present email campaign results to stakeholders by creating an email marketing campaign report. Then, you’ll explore crisis management and how to correct mistakes in email marketing.

In most cases, though, if you’re a business with a relatively simple newsletter marketing strategy, these plans will be enough to get you up and running! CleverReach offers a complete, enterprise-grade email marketing service, with functions like marketing automation, forms, and reports. You'll also need a paid plan to be able to access features like automations, A/B testing, chat/email support, inbox previews, campaign scheduling and time zone delivery. While HubSpot has some very advanced AI-powered newsletter tools (including a writer, image generator, and the ability to recreate external templates using AI), these aren't accessible on the free plan.